With the growth of technology and advent of smart phones use and reach of internet has widened to a huge extent. Today almost every individual is connected to the web without any time and place barrier, due to the invent of new technology and skills. These days easy accessibility to internet has resulted in the growth of social media sites. The advent of latest technology has always played a major role in the area of marketing and advertising. It is one such platform which helps in promotion of the product with an assertive word of mouth.
Social networking sites helps individuals to build relationships and interact with each other.
When companies join the social channels, it helps them to have an interaction directly with their consumers about the problems.
It helps to fosters brand awareness and often, improved customer service. In an addition to it social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organisations can share, post and implement marketing campaigns without spending a single penny. The reach of social networking sites is very vast which helps followers to “retweet” or “repost” comments made by others about a product being promoted.
By re-posting the message, all of the users connections are able to see the message, thereby reaching more and more people at a stretch. As such the information about the product is being put out there and is getting repeated, which attracts more traffic to advertise the product/company.
Social networking sites is helpful is targeting a particular set of audience which is is difficult in other means of advertising which also include a vast amount of information about what products and services prospective clients might be interested in.
Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Having a proper knowledge of buying signals can help salespeople target relevant prospects. It also helps marketers run micro-targeted campaigns.
One could advertise about his/her business in the newspaper or put up large posters around town, but this still makes it hard to create an emotionally engaging experience with customers as it helps to create through social media integration.
At NetTantra we have also developed a product called PiedIn which is the world’s first promotional platform which enables you to incentivise your existing customers( prospective ones as well) to give you a word-of mouth publicity via social media. Being a highly targeted promotional methodology, it is one the most effective promotional and branding exercise that you can undertake.
If you are a business, looking to reach out to more consumers on social media, we can help you get started, for details contact us at moc.a1653368806rtnat1653368806ten@s1653368806elas1653368806 or by filling in the form at www.nettantra.com/contact.
Can also go through the link https://www.nettantra.com/2014/07/piedin-an-enterprise-social-media-promotion-tool/ to get an idea about our product “PiedIn-An Enterprise Social Media Promotion Tool”.